This weekend, I finally made my way to Duncan & Prudence (161 Riddiford Street, Newtown). While they do not manufacture all items of clothing themselves, everything I laid eyes upon appears to be made in New Zealand, often to the point where Duncan (who was quite happy to chat to me about my project) could name me the exact person who had made a given piece of clothing. In the back room of the store, they also manufacturer t-shirts, of which a speed-up montage of the process is displayed on an LCD. These retail for $60, though the quality of the cotton certainly appears to be far superior to that of your average Hallensteins shirt, and roughly on par with a Enclothe (American Apparel) tshirt.
They also stock a good variety of jeans ($195) in both organic cotton and not-so-organic cotton varieties, which I believe they also produce on-site. Apparently their experiments with organic denim showed that it does not wear as well. Chino style pants are a similar price, as are off the rack shirts, though the style of the two I tried on did not suit me, though I was impressed with the quality. There were a number of jackets, ranging in price from $289 to $438 in a variety of styles and fabrics, principally merino and synthetic.
I eventually parted with $238 for a zip up charcoal jumper, which was also available in black and with a hood. It appears that they also sell cotton underwear, thus eliminating at least one of my exception areas. At some point, I shall return, and purchase a couple of tshirts, and see how well everything holds up with wear.
Earlier in the week I stopped in at Mandatory (108 Cuba Mall) in search of a jacket after experiencing some particularly stormy weather. Likewise, I found friendly staff who were intimately familiar with their product and who led me to a reversible merino green/black hooded jacket with a synthetic inner to keep the wind out. The price tag of $420 and my Eurotrip spend-up prevented me from purchasing that night, though I suspect I will be back. They also had a good variety of shirts and pants, at around the $200 to $250 range.
I had originally considered much of what was on display at both stores prohibitively expensive, because so much of what I is purchased on sale. Nevermind that the quality was almost universally better than everything I was wearing, I simply wasn’t used to prices in that range. My favourite jeans are Levi 527′s, and they have a RRP of NZD$139. But I’ve never paid that. Consider Briscoes, it runs sales so often that people only buy things between sales if they absolutely have to. I no longer think of sales as the occasional opportunity, but as normality. Clearly, the only way to compete with that, is to provide better quality – and that comes at a price.